CATEGORY STRATEGY
Identify the four to seven sponsor categories your show is actually salable to. Map the live decision-makers at each. Skip the rest — half a year of misplaced pitches kills more deals than rejection ever does.
// 04 / SERVICE D
Sponsorship Acquisition.
Sponsorship sales for concerts and festivals across Southeast Asia — telco, alcohol, financial services, lifestyle, automotive, consumer tech. Modular packaging, measurement built into the deal, renewals at premium.
BRIEF YOUR SPONSORSHIP →CAPABILITIES
PACKAGING & PRICING
Modular sponsor packages with tier-rate cards, custom additions, exclusivity premia. Not a one-deck-fits-all. Pricing benchmarked against in-market comparables in TH / SG / ID.
PITCH & SALES
Decks, financial models, activation mocks. In-person pitching to brand and agency contacts. Negotiation to closed contract in 6–10 weeks for category leaders.
ACTIVATION & MEASUREMENT
On-site activation execution from build to fulfillment. Post-show measurement deck — impressions, engagement, brand-lift survey, ROI math. Built into the deal so renewals price up, not down.
HOW WE WORK
- 01
Category map & target list
Identify viable categories. Build the 20-30 name target list, decision-maker level.
- 02
Pitch slate & rates
Custom sponsor pitch deck. Tiered rate card with modular adds.
- 03
Sell
Direct outreach, in-person meetings, agency-side enablement. Weekly pipeline review.
- 04
Deliver & measure
On-site activation. Post-show measurement deck within 14 days of wrap.
DELIVERABLES
- Sponsorship strategy memo (categories, decision-makers, pricing tiers)
- Custom pitch deck and tiered rate card
- Contract templates (Singapore- and Thai-counsel reviewed)
- Activation plan with vendor scopes
- Post-show measurement report with renewal recommendation
WHO IT'S FOR
- Festival operators selling 6+ figure deals
- Tour producers building artist-aligned brand integrations
- Concert promoters scaling repeat-event sponsorship
- Sports and lifestyle properties expanding into SEA