THE BRIEF
TOKEN — one of Dubai’s flagship Web3 conferences — needed a side event that wasn’t just another panel. Web3 isn’t 100% our profile, but we know live comedy, we know how to package and sell sponsorship, and we know how to fill 500 seats in a city built on networking. So we built the event from concept up.
THE CONCEPT
A stand-up comedy show with a single, deliberately absurd premise: comedians pitch the most terrible imaginable memecoins to a panel of real Web3 investors. White-papers as roast material. The stage as the world’s worst pitch deck. Investor reactions, live.
WHAT WE DID
Concept & format
Wrote the format. Chose the angle that would actually land in Dubai during conference week — a room of crypto natives that has heard every serious pitch and is ready to laugh at the genre.
Sponsorship acquisition
Closed sponsorship deals with two sponsors aligned to the audience and the joke:
- Walbi — AI-powered crypto trading platform.
- OnchainRamp — Web3 on/off-ramp infrastructure.
Sponsorship packaged for a 500-cap room — branded environment, integrations into the show, and category exclusivity inside the side-event slot.
Production & operations
Full production — stage, sound, light, comedy-room layout. Show-calling, run-of-show, lineup wrangling, hospitality, on-site delivery.
OUTCOMES
- Sold out. 500 seats inside one of Dubai’s most contested conference weeks.
- Sponsorship covered cost; the show was profitable on tickets.
- Validated SROAST’s ability to package an owned-IP side event around a major industry conference — concept, sponsorship sales, and full delivery.
CREDITS
Conference: TOKEN · Side-event producer & owner: SROAST Entertainment · Sponsors: Walbi · OnchainRamp · Region: Dubai, UAE