THE BRIEF
Rolling Loud — the most influential global hip-hop festival IP — picked Thailand for the brand’s first Southeast Asian edition. They needed Asian-region talent booking that meshed with their international main-stage roster, and a marketing partner that could move tickets across an audience nobody had previously addressed at this scale in Thailand.
WHAT WE DID
Talent booking — Big Baby Tape
Closed the booking of Big Baby Tape — one of the most-streamed Russian-language hip-hop artists globally — onto the Rolling Loud Thailand line-up. Offer, contract, routing, advance and brand-standard delivery, with the regional Russian-speaking audience locked in as a result.
Beyond the headline booking, sourced and contracted further regional and Asia-wide hip-hop talent to round out the line-up. Coordinated routing windows against adjacent SEA dates.
Marketing
Three-track creative slate: English, Thai, Russian — the third built specifically for the Phuket/Bali/Pattaya tourist audience that buys hip-hop tickets in Asia in bigger numbers than the foreign promoter realises. Native paid-media operation per language. Influencer activations through vetted regional hip-hop creators. PR pickup across local trade press.
OUTCOMES
- Booking layer delivered against the brand’s roster bar — no schedule misses, no contract escalations.
- Big Baby Tape booking opened a previously-unaddressed audience layer on the Thai date.
- Marketing reached non-traditional Thai festival audiences through targeted regional and tourist-market channels.
- Demonstrated SROAST’s capacity to plug into a top-tier international festival IP at booking and marketing simultaneously.
When Rolling Loud needed Asia-side talent and a marketing partner that knew Thailand, SROAST was the call.
CREDITS
Festival: Rolling Loud · Local partner: SROAST Entertainment · Region: Pattaya, Thailand · Headline booking (regional): Big Baby Tape